Section 2: Skills & Experience
7. The job description mentions acting as a "social media fairy godmother." What does "engaging and authentic content" mean to you, and how do you approach creating it for small businesses? Please provide a real-world example of content you created that you consider both engaging and authentic.
8. Describe your experience with graphic design for social media. What tools (e.g., Canva, Adobe Creative Suite) are you proficient in, and can you share a link to 1-2 examples of social media graphics you've designed?
9. Short-form video content (e.g., Reels, TikToks) is a key aspect of this role. Describe your experience with shooting and editing such videos. What software or apps do you use? Please provide a link to 1-2 examples of short-form videos you've created for a brand or business.
10. Effective copywriting is essential for compelling social media posts. Briefly describe your approach to writing copy that resonates with different audiences and platforms. Can you provide a short example of social media copy you've written (for any platform)?
11. Please detail your experience with various programs used in social media management, including posting/scheduling platforms (e.g., Later, Rella, Hootsuite), editing platforms (e.g., CapCut, Lightroom, Canva, Adobe), data analysis programs (e.g., Google Analytics, Meta Business Suite Insights), and high-level CRM knowledge (e.g., Go High Level, HubSpot, Salesforce). List the specific programs you've used and your level of proficiency.
12. How do you approach developing a content plan for a new client or campaign? Outline the steps you would typically take from initial concept to execution.
13. Which social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) are you most proficient in for content creation, scheduling, and posting? Rate your comfort level (1-5, with 5 being expert) for each platform you list.
14. Describe a situation where a client was unhappy, frustrated, or upset with your content. How did you handle the situation, and what was the outcome?
15. This role offers opportunities for growth into client communication and strategy. Do you have any prior experience interacting with clients or stakeholders in a professional capacity? If so, please describe a relevant experience.
